Nintendo premiered its new, highly anticipated “Super Mario Run” mobile game for iOS devices on December 15, 2016. The app became the most downloaded app within an hour of its launch, as reported by Recode. However, the app for android devices is expected to be released on Android devices in early 2017. The app is expected to have 500 million downloads on the Apple store by March 2017, and 1 billion downloads on all operating systems.
The release comes right after the successful run of Pokemon Go. The popularity of this game resulted in Nintendo’s shares increase by sixty percent! However, the shares fell 4.66 percent to 26,300 Yen, a fall of 10.57 percent this week, partially due to investor perception that the company’s new mobile push is a risky strategy.
The fall is also partly due to the price tag of Super Mario Run. Although the app is free to download, you need to pay an extravagant $9.99 to unlock the full game. Considering this game is still cheaper than having in-game purchases as often the case in mobile apps, Super Mario Run could be worth the money. Some analysts remain upbeat about the popularity and revenue potential of the app. Read the full article here.