Due to the debacle of battery-fuelled Galaxy Note 7, Samsung has been under quite a lot of pressure in the public eye. Samsung’s Q3 2016 sale is already low with Q4 2016 to follow even lower. It did release the Shiny black Galaxy S7 to compete with iPhone’s 7 Jet black, but it might not be able to cover up the lost amount by Samsung in this year.
Therefore, Samsung Galaxy 8 needs to get it right, from the moment it is released and goes on sale to the consumers. Samsung has revealed its annual models at the start of Mobile World Congress in February, but 2017 will be different. Samsung is planning to release Galaxy S8 in April, almost eight weeks after the expected launch date. This delay is to allow all the issues with Note 7 to clear up and also allow the marketing teams to build up increased levels of consumer confidence.
Samsung will be targeting Galaxy S6 users who will be coming to an end of their two-year cellphone contract. Read the full article here.