Many people are saying that Apple is facing serious challenges in its Mac business, however Apple is saying that everything is fine. Apple hasn’t updated the iMac since October 2015 or the Mac mini since 2014, and the Mac Pro since it’s release in December 2013! Whereas, Microsoft, is innovating on the desktop with Surface Studio.
Interviews with people familiar with Apple’s inner workings reveal that the Mac is feeling less important that before. The Mac team lost the industrial design group led by Jony Ive and even the company’s software team. The problem also arises due to the lack of definite directions from senior management and departures of key people who were working on Mac hardware.
iPhone accounts for 63 percent of Apple’s total revenues whereas Mac accounts for only 11 percent. Hence, it can be understood why Apple has dedicated more resources to the iPhone than Mac.
In a company message board posting, CEO Tim Cook said that the desktop is very strategic for Apple. The current generation iMac is the best desktop ever made by Apple and the beautiful Retina 5K display is the best desktop display in the world. If there’s any doubt about with out teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that. Read the whole article here.