This is an eye opener to the techniques of marketing. Whether you are a Sales person, a marketer, a manager, an executive or a business owner, this book can give you an insight on how to manage the Sales, generate better leads, how to integrate marketing with sales, asking the right question, marketing digitally and much more.
The way each problem is explained carefully and systematically with real life stories/experiments in the case studies, makes the topic itself much easier to comprehend.
In a chapter encouraging people to think about the best metric for brand perfect ability among the people, the main question that comes to mind is that, “How many people are willing to advice your brand to others?”
This book is not meant for beginner, but for people who are somewhat familiar with the marketing world and its jargon.
At the same time, HBR encompasses many of the bright minds, and getting an opportunity to read the case studies, that are rarely released by colleges, is a good opportunity to revitalize your curious mind, and learn more!
Wake up. Plan. Just do it. – These are the words that come to your mind after reading this book. It is an aggressive but motivating book aimed at bringing out the best of you.
Many of us keep pondering over what we want to do, and some who do know – they keep planning for it. It is just useless unless the activities that you thought of are executed. People can think of high dreams but they only realize the intensity of effort needed when they start taking action.
During those days of action, all of us face the dilemma of not moving forward to the goal, not seeing any results. So what you do? Most of us – Give up. NO. That shouldn’t be. Always be persistent and keep at it whether you like it or not. And slowly and steadily, you will reach your goal.
If you need some serious motivation to get up and work, especially work out, then this is the book for you! It also includes a set of exercises, with equipment’s and stretching techniques, which some people might find useful.
Lastly as Mr. Jocko Willink has written:
Don’t just talk. Don’t just think. Don’t just dream. No. None of that matters. The only thing that matters is that you actually do. So: DO.
Interesting. Although the explanations seem a bit long at times, I believe it points out the main points that a person shouldn’t be doing.
Obviously no one is perfect, and after reading the book you will realize that you probably do more than a couple of points that have been explained, however, it never is bad to point out what exactly is the wrong or right in your thought process.
It is interesting how the author Amy Morin explained all the points with considerable amount of examples, particularly taking instances and problems from her own life as well as her patients, marking the issues as well as the solutions in the case.
Most of the points mentioned are ones that I am sure readers have had the opportunity to have heard from someone, perhaps an elder. However, until and unless given an example along with it, it doesn’t feel ‘worthy’ enough to be implemented/corrected in your own life. I believe that is the strength of this book in particular.