Branded products

#business #thoughts #brands #unbranded #products #requirements #customers

Being in business, I wonder why do some customers ask for branded products with certificates even though the price for such products are twice the price of unbranded products with same certificates.

Is it because of the quality of service the branded company provides even after the purchase of their products. Or the product is actually somewhat different? I don’t think the product is different, considering that both the products carry the same certificates from the same testing laboratory.

So what is it then? Maybe the charisma/charm of wearing a branded product? Or maybe it’s assurance that the product is from a reliable supplier. But the same certificates and tests can be implemented here as well.