#android #mobile #EssentialProducts #Apple #Samsung #technology #newtech #gadgets

Andy Rubin, the co-creator of the Android mobile phone operating system, launched a new company called Essential Products. The Palo Alto based company will be selling its first high-end smartphone and home assistant device.

The new phone will be featuring an edge-to-edge screen, a titanium & ceramic case and dual cameras. The phone will be running the Android OS and the price tag of $699, will make Samsung and Apple it’s main competitors.

The voice assistant will compete against Amazon’s Echo and Google home speaker. However, the Essential’s voice assistant will let the user choose between Alexa, Google assistant and Siri. The device is also supposed to be able to connect to home network and communicate with devices such as lights and thermostats.

Tencent Holdings, Foxconn, Redpoint Ventures and Altimeter Capital are the main investors in Essential.

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Apple and Samsung have long since dominated the mobile market. Maybe it is time for a change.