This is an eye opener to the techniques of marketing. Whether you are a Sales person, a marketer, a manager, an executive or a business owner, this book can give you an insight on how to manage the Sales, generate better leads, how to integrate marketing with sales, asking the right question, marketing digitally and much more.
The way each problem is explained carefully and systematically with real life stories/experiments in the case studies, makes the topic itself much easier to comprehend.
In a chapter encouraging people to think about the best metric for brand perfect ability among the people, the main question that comes to mind is that, “How many people are willing to advice your brand to others?”
This book is not meant for beginner, but for people who are somewhat familiar with the marketing world and its jargon.
At the same time, HBR encompasses many of the bright minds, and getting an opportunity to read the case studies, that are rarely released by colleges, is a good opportunity to revitalize your curious mind, and learn more!
Robert Kiyosaki is an amazing author, and little can be said why his books are best-“selling”. The way he explains different situations, and beliefs with personal experiences is intriguing and enlightening. He believes that an individual can go only so far with talent/hard work, and can only propel their career through better marketing of themselves – which in today’s world is true.
Consider this – There are at least 7 billion people on this planet. And there are less than a million professions, right? In fact, major professions such as Writer/Author/Actor/Athlete/etc. are less than hundreds, and it is even harder to earn a name in these. Imagine, millions of people trying for the same! So you need to be different. But how? Here comes your marketing techniques.
Another motto in the book is for people to realize about financial planning and stop going bankrupt or otherwise when unexpected situations might occur during a lifetime.
Business does come with it’s own pain, i.e. at least for the first 3 – 5 years of starting a business, you have to put in tremendous efforts for it to succeed. This is not the case with jobs. People might come to realize that a job is boring/unfit for them, and thus job-hop often, which might keep their lives interesting. This way, people are able to acquire newer skills, more connections and are able to adapt more easily to different work environments. I think that I was learn a lot from his book, and is one reason I have become more interested in business.
People should try to invest more in start-ups, real estates and others, where there is a higher risk but a higher reward at the same time. These investment, if done after careful analysis, yields much better results than just investing in mutual funds or trading stocks. At the same time, you learn about new ideas/places/etc.
I really enjoyed the book! Hope I get a chance to read another of his work sometime later!