This is an eye opener to the techniques of marketing. Whether you are a Sales person, a marketer, a manager, an executive or a business owner, this book can give you an insight on how to manage the Sales, generate better leads, how to integrate marketing with sales, asking the right question, marketing digitally and much more.

The way each problem is explained carefully and systematically with real life stories/experiments in the case studies, makes the topic itself much easier to comprehend.

In a chapter encouraging people to think about the best metric for brand perfect ability among the people, the main question that comes to mind is that, “How many people are willing to advice your brand to others?”

This book is not meant for beginner, but for people who are somewhat familiar with the marketing world and its jargon.

At the same time, HBR encompasses many of the bright minds, and getting an opportunity to read the case studies, that are rarely released by colleges, is a good opportunity to revitalize your curious mind, and learn more!